In a bid to take on Reliance Jio, Idea Cellular on Friday announced a new plan for postpaid subscribers, offering 1GB data per day, for a month, on 4G-compatible phones. "The new Idea pack can be availed by all postpaid customers on limited rental plans of Rs 199 and above," the company said in a statement.
The 1GB data per day, for a month plan - that's worth Rs 300 according to Idea - will be offered for free to all postpaid subscribers on rental plans of Rs 499 and above. Subscribers, who are meanwhile, on base rental plans of Rs 349 to Rs 498 can avail the offer at a discounted price of Rs 50, the company informed. All postpaid subscribers on rental plans of Rs 149 to Rs 349 will also be eligible for a Rs 100 discount under the new sheme.
"This is a first of its kind offer with such a huge benefit to a large base of postpaid customers in India. The package has been designed to catalyse data usage amongst existing customers and to attract more postpaid customers to the Idea network," Sashi Shankar, chief marketing officer, Idea Cellular said.
The new plan will be available for subscription till April 30, 2017 and offer a discount of up to Rs 300 for the first three months of subscription.
The company is also in the process of offering 28GB of 3G data along with unlimited local/national calls at Rs 346/month for select users. The plan has a validity of 28 days and a daily data cap of 1GB.
Eligible users can avail the offer via the My Idea app or by dialing *121# from your smartphones
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