Panasonic launched Eluga Ray Max, Eluga Ray X with Arbo AI assistant

Panasonic has launched the Eluga Ray X and Eluga Max in India. These two phones feature Panasonic’s virtual assistant Arbo, that can monitor a consumer’s smartphone usage and provide intelligent usage suggestions on the fly. It learns from how a buyer would use his or her phone and adapt per those patterns. The Arbo is still in its early days however and will only see a release on the phones in April. The company has also stated that it intends to continue using Arbo across its future smartphone ranges.

"Like You. Likes You" is how Panasonic pitches Arbo. It follows your routine and user habbits and trends and gets customized automatically giving predictive prompts and notifications. For ex. On noting the apps you use, Arbo may recommend a fitness app early in the morning or late in the evening depending on what time you use your fitness apps, it may recommend the Zomato app during lunch time keeping your usage trend in mind.

The Eluga Ray Max has a 1.4GHz octa-core Snapdragon 430 and features 4GB of RAM. Max has a 5.2 inch Full HD display that is protected by Gorilla Glass 3, it runs on Android Marshmallow, has a 16MP camera at the back and has finger print scanner/Home button combo on the front. The phone has a 3000mAh battery with quick charge 3.0 technology.

The bigger of the two, the Eluga Ray X has a 5.5 inch HD display and has a 1.3GHz Mediatek 430 processor with 3GB of RAM, it also has a finger print/home button combo on the front and a 13MP camera at the back. The X has a 4000mAh battery.

Both phones will be available on Flipkart with the Max coming in two storage variants, 32 and 64GB, which will be priced at INR 11,499 and INR 12,499 respectively. The Ray Max will be available in Gold, Metallic and Rose gold color variants, while the Ray X will be available in Gold, Rose Gold and Space Grey.